WhatsApp Business API to Charge Per Message in India Starting October 1: Rates, Free Tier, and Enterprise Impact
Starting October 1, 2026, Meta is updating the commercial structure of its WhatsApp Business Platform (API), ending the era of unlimited free customer support conversations. Under the revised pricing model, enterprises and Business Solution Providers (BSPs) in India will be billed on a per-message basis for service-related replies at an effective cost of approximately 14…
