Instagram Offering Up to $500000 to Lure Creators to ‘Features’: Inside Meta’s Aggressive War Chest to Poach Long-Form YouTube Talent
When Instagram introduced its new horizontal widescreen video format, Features, allowing uploads of up to 90 minutes with linked Reels discovery, industry observers immediately noted the platform’s central vulnerability: a lack of native long-form content. Building an ecosystem of 40-to-90-minute video essays, multi-camera podcasts, and serialized tutorials typically takes years, and top video producers are…
