Amazon has just introduced a major shift in India’s e-commerce landscape with the launch of Amazon Bazaar — a budget-friendly section within the Amazon India app dedicated to offering products under Rs 600, with no minimum order value and free delivery on many items. This move targets India’s value-driven shoppers and brings Amazon into direct competition with platforms like Meesho and Flipkart Shopsy. From T-shirts priced at just ₹129 to household items and accessories, Amazon Bazaar promises quality and affordability on a trusted platform.
In this article, we dive into what Amazon’s Bazaar is, how it works, and why it’s quickly becoming the go-to destination for millions of budget-conscious Indians in 2025.
What is Amazon Bazaar?
Amazon Bazaar is a newly launched section of the Amazon India mobile app (currently available on Mobile only) that offers a wide range of unbranded, value-for-money products. Everything listed is priced under ₹600, making it ideal for price-sensitive customers from Tier 2, Tier 3 cities, and rural areas.
The platform is designed for those who want simple, everyday products without paying a premium. It marks Amazon’s entry into the affordable retail space, directly challenging social commerce platforms.
Key Features of Amazon Bazaar
Here are the standout features that make Bazaar unique:
- All Products Under ₹600: The entire catalog is affordable, with items like T-shirts at ₹129 and watches below ₹200.
- No Minimum Order Value: Unlike regular Amazon listings, you don’t need to meet a minimum spend to place an order.
- Free Delivery on Eligible Items: Many products come with zero shipping charges, improving accessibility for lower-income customers.
- Unbranded/Local Items: Focuses on functionality over branding, catering to everyday needs.
- Hindi Language Support: Users can shop in Hindi, and Amazon plans to roll out more regional languages soon.
This initiative is Amazon’s response to the growing demand for cost-effective shopping options in India. Also, don’t miss the Amazon Great Summer Sale.
How to Access and Buy from Amazon Bazaar?
Getting started with Amazon Bazaar is easy. Here’s a step-by-step guide:
- Download or update the Amazon App: Ensure you’re using the latest version of the Amazon India app.
- Open the App and Log In: Sign in with your Amazon account.
- Find the ‘Bazaar’ Section: Tap on the “Bazaar” icon on the top left or browse through the main menu.
- Browse by Category: Choose from categories like Fashion, Kitchenware, Beauty, Home Decor, and more.
- Add to Cart & Checkout: Select your product, add it to your cart, and proceed to payment.

It’s that simple! There are no hidden fees or extra conditions to worry about. You can also access Amazon Bazaar using your Laptop or desktop computer and a smart TV.
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What Can You Buy on Amazon’s Bazaar?
Amazon Bazaar offers a wide range of categories at ultra-affordable prices:
- Men’s and Women’s Fashion: T-shirts, kurtis, leggings, casual wear
- Watches and Accessories: Fashion watches under Rs 200, wallets, sunglasses
- Home Essentials: Kitchen organizers, plastic containers, small home decor items
- Beauty & Personal Care: Basic cosmetics, combs, hair accessories
- Toys and Stationery: School supplies, coloring sets, budget-friendly toys
- Electronics: Headphones, earphones, phone covers, screen protector, charger under Rs 600
All products are aimed at offering practical value, and despite being unbranded, they are quality-checked through Amazon’s trusted seller network.
Amazon Bazaar vs Meesho and Flipkart, Shopsy
Here’s a quick comparison of Amazon Bazaar with its key competitors:
Feature | Amazon Bazaar | Meesho | Flipkart Shopsy |
---|---|---|---|
Platform | Amazon India App | Meesho App | Flipkart App |
Pricing | Under ₹600 | Under ₹1,000 | Under ₹1,000 |
Delivery | Free on eligible items | Often free | Free/Low cost |
Language Support | Hindi, regional | Hindi, regional | Hindi, regional |
Product Type | Branded, Unbranded daily essentials | Unbranded & resellable | Unbranded, branded mix |
Why Amazon Bazaar stands out: It leverages Amazon’s established logistics, return policies, and customer trust — areas where newer platforms often struggle.
Pros and Cons of Amazon Bazaar
Pros:
- Highly affordable
- Trusted Amazon interface
- No need for bulk ordering
- Growing product categories
- Convenient app access
Cons:
- Available on the Amazon mobile app only (for now)
- Slower delivery compared to regular Prime listings
- No branded options for premium buyers
Is Amazon Bazaar Worth It in 2025?
If you’re someone who shops with a budget in mind, Amazon Bazaar is absolutely worth exploring. It combines the affordability of Meesho with the reliability and delivery assurance of Amazon. The no-minimum-order policy and regional language support make it ideal for users in smaller towns or those new to online shopping.
Whether you’re a student, a homemaker, or just someone looking for value-for-money deals, Amazon Bazaar delivers both convenience and cost-effectiveness.
Read also: Cheapest M4 MacBook Air Deals in India 16GB/256GB Under ₹60,000
Final Thoughts and Shopping Tips
Amazon Bazaar is a bold move by Amazon India to expand its user base by appealing to the mass market. As competition heats up in the affordable e-commerce space, Amazon’s blend of trust, technology, and pricing could give it a winning edge.
Shopping Tips:
- Sort items by “Top Rated” to avoid low-quality picks
- Look for “Free Delivery” tags to maximize savings
- Use Amazon Pay or UPI for quick checkouts
- Check seller ratings before buying
So, the next time you’re browsing for a budget-friendly gift, outfit, or household item, head over to Amazon Bazaar — where savings meet simplicity.
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