Tag Archives: micromax

New Micromax YU devices spotted on Geekbench

New Micromax YU devices spotted on Geekbench

YU Televentures is a sub-brand of Micromax. Earlier, the company launched the Yureka Black, the first YU smartphone of this year. Micromax under the umbrella of YU Televentures is planning to launch two new devices.

The listing revealing two new smartphones with model names YU5011 and YU5012. Judging by their naming, it seems that they are different variants of the same model. Both are powered by a quad-core MediaTek MT6737 with 2GB RAM for the YU5011 variant, whereas the YU5012 gets 3GB.  Also, the devices will come with the latest Android 7.0 Nougat preinstalled.

According to sources, the two devices are currently being tested in India and will launch there in the coming months. According to Specifications, it looks like they will be two more budget devices from the company.


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Micromax Offers 100-Days Replacement Warranty

Micromax Offers 100-Day Replacement Warranty

Indian manufacturer Micromax has announced a 100-day replacement warranty for select feature phones. This replacement is valid for any hardware fault on its feature phones portfolio, and the company promises to replace the faulty device with the same model or an equivalent one.

Micromax has introduced this replacement promise for ten of its feature phones for now. This includes Micromax X1i, Micromax x706, Micromax x424, Micromax x740, Micromax x730, Micromax x904, Micromax x570, Micromax x512, Micromax x412, and Micromax x726 phones. To be eligible for replacement, the select feature phones must be in the first 100 days from the date of activation of the device. The feature phone also must be under warranty, and the replacement will be done only when a software fix is not possible. If the eligible feature phone requires a hardware repair, it will be replaced with the same or an equivalent model by Micromax.

Micromax claims to have 1,000 service centers across the country, and in the past 8 months, the company seems to have sorted 68 percent of customer complaints within the same day. Furthermore, 90 percent of the customer complaints are done within seven days itself, or so Micromax claims.

Shubhodip Pal, Chief Marketing, and Commercial Officer said in a statement, “In the last few quarters, we have invested heavily and worked diligently to improve our service experience. We have a large base of feature phone users and for these valued users, one of the key proposition for buying their phone is a great after sale service experience. Taking our promise, a step ahead, we are now bringing a carefree user experience for all the feature phone customers offering them full replacement within 100 days of purchase, if any problem arises. The service team is working towards improving the overall customer service experience at the service centers, which includes building a more professional environment, getting the service right at first shot and recruiting trained service executives amongst some of the other initiatives.”

Micromax Bharat 2 most sold 4G VoLTE Smartphone in India

Micromax Bharat 2 most sold 4G VoLTE Smartphones in India

The Bharat series of Micromax is a ultra-affordable smartphone usually make a mark for themselves in the price-conscious Indian market, more so when they are feature-rich and deliver the goods as promised.

The Bharat 2, launched in April this year, has already sold half a million units in 50 days, becoming one of the most sold 4G VoLTE-ready smartphones in the country. Micromax Bharat 2 price in India starts from Rs. 3,499.

micromax bharat 2 sold 4g volte smartphone india


The Micromax Bharat 2 is powered by Spreadtrum SC9832 1.3Ghz Quad Core processor with 512MB RAM and 4GB ROM. The sports a 4-inch WVGA display and has 2-megapixel (MP) rear camera and 0.3MP front camera.

The Micromax Bharat 2 is a dual SIM (GSM and GSM) smartphone that accepts Micro-SIM and Regular. Connectivity options include Wi-Fi, GPS, Bluetooth, Headphones, FM and 4G (with support for Band 40 used by some LTE networks in India).

The handset runs Android Marshmallow and is equipped with a 1,300 mAh battery.

Shubhodip Pal, chief marketing and commercial officer, Micromax, said: “At Micromax, we are working consistently to make technology accessible for our users. With the launch of the Bharat 2, we have truly driven the next phase of smartphone adoption in the country. In a short span of 50 days, we have sold more than half a million Bharat 2 smartphones.” 

Shubhodip Pal also said “We also believe that Bharat gives Micromax opportunity to kick-start a digital revolution, helping India progress. The company has further strengthened its distribution network from 34-35,000 to 60,000 outlets as a majority of users in this category are offline ones looking for compelling products that connect them digitally. Going ahead, we expect the Bharat series to account for over 40 percent of the Micromax portfolio.”

Micromax Canvas 2 (2017) launched With 1 Year of Free 4G Data From Airtel

Micromax Canvas 2 (2017) With 1 Year of Free 4G Data From Airtel, Gorilla Glass 5 Launched


Micromax launched a revamped version of one of its most successful phones – the Canvas 2(Micromax Canvas 2) – on Thursday in India. Micromax Canvas 2 (2017), the smartphone has been launched in partnership with Airtel.

The mobile operator will offer one year of free 4G data (capped at 1GB per day) and unlimited free calling to any mobile network after the purchase of Canvas 2 (2017).

The Micromax Canvas 2 (2017) will come “pre-bundled” with an Airtel 4G SIM card. Apart from the Airtel offer, the most noteworthy feature on the new Canvas 2 is the presence of Corning Gorilla Glass 5 protection. In this price range, Canvas 2 (2017) certainly appears to be the first smartphone to offer Gorilla Glass 5, and Micromax says it has partnered with Corning to make this possible. “Sporting a 2.5D Cover Glass with Corning Gorilla Glass 5, the Canvas 2 gives up to 4 times better performance in drop failure height than other glasses. Equipped with improved drop performance and better-retained strength, the device also offers a high standard of optical sharpness and protects against screen damage.”


Micromax Canvas 2 supports dual-sim, runs on Android 7.0 Nougat and sports a 5-inch HD (720×1280) display. The smartphone is powered by a 1.3GHz quad-core (make unspecified) processor coupled with 3GB of RAM.
Canvas 2(2017) sports a 13-megapixel rear camera with flash and features different modes including Bokeh, Panorama, and HDR. At the front, there is a 5-megapixel camera with wide angle lens, f/2.0 aperture, autofocus, and a 5P lens. The Canvas 2 (2017) features 16GB of inbuilt storage, which is expandable up to 64GB.
The new Canvas 2 (2017) offers options including 4G VoLTE connectivity, Wi-Fi 802.11 b/g/n, Bluetooth, and GPS. It houses a 3050mAh battery and will be made available in Champagne and Black colors. Micromax is also offering a ‘1-year screen replacement promise’ with the Canvas 2 (2017), applicable from the date of activation.

The smartphone has been priced by the company at Rs. 11,999 and will be made available at retail outlets across the country from Wednesday, May 17.

There Is Nothing Left For YU Users, Yu Is Shutting Stores

There’s Nothing Left For YU Users, Yu Is Shutting Stores


A very Sad News For YU users but it’s True. A smartphone brand created by Rahul Sharma co-founder of Micromax is being shut down. Micromax has already discontinued YU Mobiles. The manpower and other units of YU have been merged into the parent company.

The Yu smartphones ran the CyanogenMod operating system, which was based on Android. After Cyanogenmod shut down its operations, the phones stopped receiving software updates, letting its potential customers switch to other Chinese brands for better value.

After the launch of Yunicorn, the company’s last smartphone, it was expected that YU will bring its next device around October, then it was pushed to December 2016. But after the closure of Cyanogen, it is believed, the company has pushed itself to the end and a formal announcement will never come.

Now, the parent company Micromax is solely focusing on Micromax products. And the management felt this is the need of the hour as the company has been losing grip on its market position to slew of Chinese brands including Vivo, Xiaomi, and Oppo. In IDC’s latest quarterly mobile tracker report, none of the Indian phone makers were featured in the top 5. From Micromax perspective also, the company is not doing good as it had not launched a single flagship product in the last 3 quarters.

As recent as last month the company launched a new product, Dual 5, putting it in its premium category devices and expects to gain its lost glory.


Samsung Leads Indian Smartphone Market Not Micromax, Xiaomi On Second


South Korean consumer electronics company Samsung continued leading the Indian smartphone market in Q4 2016, while Xiaomi was the second-largest smartphone vendor in India during the same period as the Chinese company shipped 3 million devices, according to a recent report published by market research firm Canalys.

last year reports

Indian brands like Micromax, Intex and Lava lost a significant amount of market share during the quarter, mostly because of the central government’s controversial decision to demonetize Rs. 500 and Rs. 1,000 banknotes without any prior warning in a country that still does most of its transactions via cash.


Xiaomi spotted on number two on the country’s list of largest smartphone vendors. Xiaomi recently announced that it earned $1 billion in revenue in India last year.

This study conducted by Canalys also confirms earlier reports of the phenomenal growth of Chinese smartphone companies in India over the past couple of years. That being the case, three other China-based brands have now entered the top-five list in India alongside Xiaomi. OPPO came in at number three with a 9% share of the country’s smartphone market during the past quarter.


Micromax “Unbreakable Canvas 2” 2017 Is Coming With 1 Year Display Guarantee

Micromax “Unbreakable Canvas 2” 2017 Is Coming With 1 Year Display Guarantee.

Here is a complete specification of a new Micromax smartphone. The company will be soon launching the Micromax Canvas 2 2017 smartphone. This new Canvas 2 2017 smartphone with the model number Q4310 packs much better hardware than its predecessor. The exact pricing and availability of the device aren’t known yet. It comes with a metal built body and will be available in Chrome Black and Champagne Gold color options. The 5-inch display of the Canvas 2 2017 comes with HD (1280 x 720 pixels) resolution and offers 400nits of brightness. There is also a 2.5D Corning Gorilla Glass 5 on the front to protect the device from drops and scratches. Micromax is also offering one-year display guarantee where they will be replacing the display for free but only one time in the entire warranty period.

The pricing and availability of the device aren’t known yet. It comes with a metal built body and will be available in Chrome Black and Champagne Gold color options. The 5-inch display of the Canvas 2 2017 comes with HD (1280 x 720 pixels) resolution and offers 400nits of brightness. Continue reading Micromax “Unbreakable Canvas 2” 2017 Is Coming With 1 Year Display Guarantee