There’s Nothing Left For YU Users, Yu Is Shutting Stores
A very Sad News For YU users but it’s True. A smartphone brand created by Rahul Sharma co-founder of Micromax is being shut down. Micromax has already discontinued YU Mobiles. The manpower and other units of YU have been merged into the parent company.
The Yu smartphones ran the CyanogenMod operating system, which was based on Android. After Cyanogenmod shut down its operations, the phones stopped receiving software updates, letting its potential customers switch to other Chinese brands for better value.
After the launch of Yunicorn, the company’s last smartphone, it was expected that YU will bring its next device around October, then it was pushed to December 2016. But after the closure of Cyanogen, it is believed, the company has pushed itself to the end and a formal announcement will never come.
Now, the parent company Micromax is solely focusing on Micromax products. And the management felt this is the need of the hour as the company has been losing grip on its market position to slew of Chinese brands including Vivo, Xiaomi, and Oppo. In IDC’s latest quarterly mobile tracker report, none of the Indian phone makers were featured in the top 5. From Micromax perspective also, the company is not doing good as it had not launched a single flagship product in the last 3 quarters.
As recent as last month the company launched a new product, Dual 5, putting it in its premium category devices and expects to gain its lost glory.